Reading Chapter 9 and 1o in the book, Putting the Public Back in Public Relations proved to be very useful. (as always) Video News Releases have really exploded within the past couple years. With programs like Youtube out there it makes it a lot easier for companies to broadcast their product out to target markets.
There is more than you think to a VNR. Research must be done. Anyone can watch a video... but is there a certain group you want to see your video. Research to see where your target audience is or what they look at is a good way to better your VNR.
INFORM....INFORM....INFORM.....
Anyone can do a video about anything but does the receivers of your message really understand what you are trying to say?
After reading the chapter and how imporant video has become in the media it makes want to learn more about videos on line and visit more sites besides Youtube.
Blogging.....
This has become more important than ever in the past few years.... What's funny to me is that I think back to when I started the program (Mass Communications) in 2006 and I don't think I ever or not ever... but maybe a couple of times heard about blogging.... no joke. Now blogging is everywhere.... and I mean everywhere.... I don't just hear about it in my research class.... So why blog? Advice that my parents used to say... Don't ASK JUST DO IT! (BLOGGING)
I visited Conversation Marketing by Ian Lurie because in the book I was intrigued by the "How to Write a Really Crappy Blog."
She has so many blog posts on there and even better than that is her since of humor. There is a post titled "Nah You Don't Need a Blog..." It's short, funny and gets to the point.
She writes about a lot of things... not just on how to create a bad blog. I found her blog about comments to be interesting... not to mention the sarcasm that goes into her blogs. She writes about other things to think about with the web and not just blogging.
In conclusion, I think blogging is important and becoming huge in PR and marketing. The trick is to do it right and interest your followers.... don't get wrapped up in fancy things like words that others won't understand. Sometimes even simple can be the best.... Comment as much as you can.... and follow others, too.
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Ha! I checked out your link to "Nah you Don't Need a Blog" and it was really funny. It doesn't take much to pick up on the sarcasm. In addition, she wrote it was written by her "jet lag not me." Just in case someone couldn't get it. Good blog.
ReplyDeleteBlogging is very important because it is the future. Competitors are involved in the pr 2.0 world and so should we. Bloggers are the "audience" and now journalist and we must understand them.
ReplyDeleteMarti she is pretty funny... and the sarcasm adds to it. Thanks for posting!
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